Signal Amplification Matrix™
SA Matrices are used to identify the Noise and Bias Profile of a team, company, project, R&D, market research, etc. Leaders can improve the quality of information and insights they cultivate from their initiatives, reduce the risk of developing the wrong services/products/ventures, and strengthen their innovation pipeline. The goal is to achieve LN:LB which amplifies the Signal in information flows.
• LN:HB - Low noise and high bias are present in decision making.
• LN:LB - Low noise and low bias are present in decision making.
• HN:LB - High noise and low bias are present in decision making.
• HN:HB - High noise and high bias are present in decision making.
Noise Range
HN/LN is based on the proactive measures a team has implemented to identify and mitigate noise at different stages of their information cultivation, analysis, and development process.
Bias Range
HB/LB is based on the proactive measure a team has implanted to identify and mitigate bias at different stages of their information cultivation, analysis, and development process.
— Teams ranked LN:LB perform better in absolute terms when compared to benchmark companies.
— Noise & Bias can only be reduced, mitigated, and managed in some cases.